Can you still be in business if you don’t meet your customers?
We are all anticipating the return to in-person events. Yet some predict that virtual trade shows and corporate events will become the norm – not the exception – in the post-pandemic world. Very likely we will see many events and trade shows offer a ‘hybrid’ format with both in-person and virtual options for attendees.
For business to thrive companies will still need to connect with and engage prospects in fun, unique and memorable ways. This is true whether you go all in for in person, or you stay completely virtual, or you do a combination of both.