Technology Behind Digital Caricatures at Tradeshows

The 5 Powerful Benefits and Technology Behind Digital Caricatures at Tradeshows

The 2023 Tradeshow season is in full swing! Did you know…digital caricatures have been a very popular form of entertainment and marketing tool for trade shows? It’s also proven that digital caricatures help attract foot traffic and generate interest & excitement at a trade show booth too. So what exactly is a digital caricature and how does it work? Let the experts at Goofy Faces tell you!

These digital drawings are created in real-time on a digital tablet like an iPad. Digital caricatures are saved, printed, and shared instantly with each trade show guest. The technology behind digital caricatures is a combination of hardware, software, and artistic skills, which allows the artist to create unique and detailed images in a matter of minutes. Everyone in your booth will be wowed!

Digital Caricatures at Tradeshows How exactly does having a caricature artist in a trade show booth increase foot traffic and generate interest in your booth?

  1. Creates an engaging and interactive experience for visitors. Guests can watch the artist create their caricature in real time. This allows them to see the artist’s process and techniques, making the experience more engaging and interactive. This can add to the excitement and anticipation as the guests can see their final image coming to life.
  2. Be a valuable tool for lead generation and can help to increase visibility and reach for your brand. Make sure to ask Goofy Faces how our artists can incorporate YOUR brand into each digital caricature.
  3. Can be used for social media marketing. Goofy Faces will provide your team access to all the final digital caricatures following the trade show. That way you can share across all social media platforms. It will help increase visibility and create a memorable experience for the customer.
  4. A valuable tool for lead generation. Your team can gather information from the visitors while the artist draws each digital caricature, such as their name, email address, and contact information. This can help your team and company connect with potential customers and follow up with them after the trade show.
  5. Can also be used as a promotional item too. This can help to increase brand awareness and create a memorable experience for the customer.

The hardware used for digital caricatures includes a digital tablet or iPad, a stylus, and a computer or other device to process the image. These tablets have high-resolution screens and pressure-sensitive styli that mimic the feel of drawing with a pen or pencil which allows artists to make adjustments as they draw. It saves the artists the trouble of having to bring all their art supplies with them!

The software used for digital caricatures is specialized drawing software that is designed for digital tablets. These software programs offer a wide range of tools and brushes that mimic traditional art materials, such as pens, pencils, markers, and paint. They also have features like layers, filters, and blending modes that allow the artist to create detailed and realistic images. The artist can also add color, texture, and other effects digitally, similar to traditional mediums. Another benefit of digital caricatures is that the artist can make changes and corrections quickly and easily without having to start over. This allows for a high degree of precision and flexibility in the creation process.

Planning for your Upcoming Tradeshow!The artistic skills required for digital caricatures are similar to traditional caricature art. The artist must have a good understanding of human anatomy and facial features, as well as the ability to exaggerate and simplify these features to create a humorous and recognizable image. Digital caricature artists also need to be able to work quickly and efficiently, as they often have to create multiple images in a short amount of time. Insider tip: Goofy Faces has an entire directory of artists who can draw digital caricatures which we call eSketches™. This list also includes their speed and samples too! Click here to start browsing.

Digital caricatures are a fun and interactive way to add value to a trade show booth. They can help attract visitors, create memorable experiences, generate leads, and increase brand awareness. The technology behind digital caricatures involves a combination of hardware, software, and artistic skills, which allows the artist to create unique and detailed images in a matter of minutes. If you’re looking to make your trade show booth memorable it’s time to contact Goofy Faces at today!

Check out what our past clients are saying about Goofy Faces:

“Mike and Peter had their own style of drawing. Both were very professional and extremely friendly.” -Barbara L.

“All my guests kept saying was ‘what a great idea!’ It was a big hit! I will definitely consider Goofy Faces for future events.” -Carol L.

“This was a great event; the artists were perfect and helped interact with the attendees. Would for sure book again!” -Michelle F.

“We were absolutely in love with our artist. She was fast, friendly, and efficient. We received many requests to bring her to our future events and the fee was extremely reasonable. I would book from Goofy Faces again in a heartbeat!” – J.D. L.

“Our artists arrived early, began early, and even stayed late to make sure everyone who wanted a picture was able to get one. Thanks!” – Elisha R.

For more information about Goofy Faces services visit today. Or contact our team by emailing We look forward to working with you!

Katy Siereveld