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Caricature Art – A Captivating Way to Grow Your Business!

By Robert Bauer | February 18, 2020 |

Over the past few years, Goofy Faces caricature artists have become an integral part of many company business plans. Yes, business plans!

Caricature artist making digital drawings with eSketches

No longer just the purview of zoos, amusement parks and family vacations (but we do those well!), caricature art is a truly unique service that can help a business stand out at a trade show or industry convention. Live digital caricatures, like eSketches™, for example, are increasingly popular for brands to incorporate into their trade show booths because they attract so much attention! (more…)

How to Hire a Caricature Artist for Your Party

By Robert Bauer | January 23, 2020 |

4 tips to help you get the right artist for your entertainment.

If you’re planning a party, or you’ve been asked to help with the entertainment for an event, and you want something people will remember, hire a caricature artist or face painter. Your guests will definitely be entertained, and they get to take home treasured memories in the form of a unique piece of art of or on their face!

Here are some tips to help you make the best choice. (more…)

You Made it a Great Year for Goofy Faces Caricature Entertainment!

By Robert Bauer | December 18, 2019 |

Goofy Faces Caricature Artists Entertained Thousands in 2019

Happy Girl with Caricature at Red Wings Draft Party

A happy fan gets to see herself skating at the Red Wings Draft Party.

2019 Has been a wonderful year at Goofy Faces! Thanks to you – all our wonderful event hosts, brides and grooms, party planners, birthday party parents, Senior All Night Party planners, trade show organizers, company picnic planners, family and class reunion organizers, zoo and aquarium guests and anyone else for whom we have drawn a Goofy Faces Caricature or painted your face.  All of our caricature artists and face painters thank you for letting us entertain you as part of your special events and celebrations!

Caricature Art by the Numbers:

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The Case for Caricatures at Your Next Corporate Event

By Robert Bauer | October 28, 2019 |

Caricature artists are a great form of entertainment at a wedding, anniversary, family reunion or birthday party. But caricature art isn’t just for social parties. There’s real ROI (Return on Investment) for having a caricature artist or face painter at your corporate events too.

Here are five great examples of when to hire a Goofy Faces caricature artist or face painter for your company’s next event. (more…)

Why Have eSketches™ at Your Trade Show

By Robert Bauer | August 27, 2019 |

Three Exciting Ways eSketches™ Benefit Your Trade Show Booth

Three things you want from your Trade Show Booth are traffic, impact and recall. Your booth has to stand out so people find it. Once they get there, you want them to have a great experience. And after they leave, you want them to remember you. A Goofy Faces caricature artist using eSketches™ is the perfect way to do all three!

An eSketches™ caricature artist can draw traffic to your trade show booth.

Hire a Goofy Faces eSketches™ caricature artist to draw and keep traffic at your trade show booth.

eSketches™ attract people to your booth

“Hey, what’s going on there? Let’s go check it out!” (more…)

Unique Client Appreciation Gifts

By Robert Bauer | May 17, 2019 |

Strengthen Your Customer Relationships with These Unique Client Appreciation Gift Ideas

 

Unique Client Appreciation Gifts

According to Forbes Magazine, the use of “relationship-based extras,” aka small gifts that convey appreciation to clients, helps businesses create stronger and more loyal customer relationships. In fact, personalized gifts can increase sales to those customers by 24%!  For business-to-business companies, you can leverage this information to increase sales by offering unique client appreciation gifts – like custom caricature art.

 

Everybody loves getting a caricature done. A top-notch caricature artist (like the ones you’ll find at GoofyFaces.com) exaggerates each person’s unique features in a way that allows everyone to recognize who they are in a whimsical manner. To help you take advantage of the power of caricature art, here are a five unique client appreciation gifts that use it:

 

 

Thank You Gifts

When a client gives you a large contract that’s going to make a BIG difference for your business, express your appreciation with a piece of caricature art. Consider providing the artist with photos of the members of the customer’s team, to create an image can be framed and displayed in the client’s office or break room. Close the deal with a gift that will last and make a lasting impression!

 

Business Pitches

When you’re pitching a new piece of business, it’s ALWAYS a good idea to demonstrate your team’s creativity. And if your brand identity works with a whimsical approach, caricature art can be a great way to do that. For example, what if you used caricature art as part of your presentation, perhaps replacing your staff headshots with caricatures? Another option? Have an artist create a custom image of your team for your thank you notes.

Unique Client Appreciation Gifts

 

Relationship Anniversaries

Do you have customers that have been with you for an extended period of time – like five, ten or even twenty years? Acknowledging those important anniversaries with custom caricature art can make a memorable statement that you appreciate their loyalty.

 

Special Occasions

Throwing a corporate event to celebrate your business’s milestones can pay off – by increasing customer loyalty and helping you gain the interest of new prospects. Consider hosting it at your place of business, bringing in a stellar caterer, and hiring two or three event caricature artists to create whimsical mementos for your guests to take home. At Goofy Faces, we offer traditional caricature, eSketchesTM, and caricature coasters. And we can print your marketing message and logo in color on the paper, so your guests will think of you every time they see it. That’s great marketing.

 

Birthdays and Babies

Acknowledge important events in a client’s life – like a milestone birthday or the birth of a baby – with custom caricature art. It’s a personal and personalized gift. Ask the artist to include elements that represent your client’s unique interests to create something that they’ll want to frame for display in their office or at home.

 

Explore more ways to use event and studio caricature art services to amp up your business at our website at www.goofyfaces.com.

Remote eSketches™ from Goofy Faces

By Robert Bauer | May 18, 2018 |

Introducing Remote eSketches™ from Goofy Faces! If you have internet, you can now book a live artist anywhere on the planet. Book a Remote eSketch Artist for your trade show booth, corporate function, grand opening or any event where you want the impact of live digital caricatures without the high cost of bringing the artist to you. All you need is a laptop, tablet or smartphone with internet access as well as a color printer and you can enjoy having an artist draw your guests and customers live at your next event. Our artist engages and interacts with your guests just like in person while drawing their digital caricature in as little as 6 minutes. After showing your guest their finished caricature, the artist simply uploads the final art to a Dropbox, instantly so you can access it from your device to view and print at your location! So the next time you want to add a unique form of hi-tech entertainment to your event, why not try our Remote eSketches™? Contact us for a quote!

Caricature Coasters from Goofy Faces!

By Robert Bauer | August 15, 2017 |

Goofy Faces was recently hired by Lear Corporation to help them celebrate their 100th birthday at their headquarters in Southfield, MI. They requested 2 artists for 4 hours. But they didn’t request traditional caricatures or eSketches™. “We want you to draw on these 4X4 inch cardboard tiles. Our guests love them!” Ok, no problem. Neither of the 2 artists had drawn this way before but they were up to the challenge. The client was right, their guests loved them. They lined up for 4 straight hours. These tiles are basically restaurant coasters; the kind you see when a server places them on the table before setting down your drinks. They respond well to marker and allow you to print a logo or graphic on the opposite side. Not only were these popular but both artists were able to crank out more caricatures per hour than usual. “Because of the reduced size, I was finishing each caricature in about 90 seconds as opposed to 4-5 minutes for traditional caricatures” commented owner and artist, Robert Bauer. “I think we can offer these to all our clients. They are different and definitely fun!”

Live caricatures Goofyfaces.com black and white caricatures Event: black and white caricatures

 

The answer for Trade Show Engagement is Live Digital Caricatures

By Robert Bauer | September 16, 2016 |

livedigital

Perhaps the First Practical Business Application of Live Caricatures

Most people consider caricatures more whimsical than practical. As beloved as the art form is by those who appreciate an exaggerated portrait, it isn’t exactly an integral part of most business plans. Few think a caricature might help land the next big deal, and most business-minded folks consider it a simple amusement that belongs on family trips to the theme park, nowhere near the corporate conference room.

This thinking is rapidly changing, however, as a growing number of businesses are taking advantage of this unique service in a truly practical business application in the corporate world. Live digital caricatures, specifically those performed on-site at trade shows and industry conventions, are becoming increasingly popular as a practical service for generating draw to brand messaging, products, and services displayed in trade show booths and exhibits.

While it may be difficult to see the practical value of this at first glance, it’s difficult to deny once examined. Due to its unique nature, this practical application is also arguably superior to many of the other self-promotional goods and giveaways that corporations and brands routinely spend healthy budgets on when trying to gain attention from prospective customers at B2B events.

According to the 2012 study “The Economic Significance of Meetings to the U.S. Economy” published by PricewaterhousCoopers LLP, there were 273,700 industry conventions and 10,900 trade shows in the United States alone in 2012. The trade show and convention industry is undoubtedly a necessary part of the fabric of B2B commerce in the world, so it’s no wonder that so much money is spent preparing for these events: $280 billion dollars spent in direct spending related to corporate functions in 2012 alone.

B2B is difficult because unlike direct-to-consumer marketing, businesses are harder to advertise to by traditional means. This is why trade shows are so vital. At trade shows, corporations and brands are able to erect temporary storefronts on the trade show floor allowing them to network with their prospects like traditional face-to-face customers. But gaining attention for more than a few seconds can be daunting with a showroom full of competition all vying for your prospect’s attention. That’s why nearly all booths and exhibits provide some form of a giveaway to help draw in guests for a longer chat.

Common giveaways are mugs, keychains, t-shirts, USB drives, pens and the like. Occasionally, businesses get a little more creative, offering something more exotic like a free back massage. The challenge is finding something that 1) creates real draw to a trade show booth, 2) advertises for the brand, 3) creates a real opportunity for customer engagement (i.e., time), and 4) is personalized enough to create real impact. Live digital caricatures are one of a few services that actually meet all of these criteria.

So what exactly are live digital caricatures? Like traditional marker-on-paper caricatures, digital caricatures are drawn on location by hand. The difference is that digital caricatures are drawn on a digital tablet and displayed on one or more large-screen monitors. The large screens both entertain passersby and pull people in who want a caricature. This allows real, natural engagement to occur between the person being sketched and the booth attendants representing the sponsoring brand. Also, those waiting in line are engaging the brand too and creating networking opportunities.
After the sketch is completed, it is printed out and often provided to the guest as a name tag lanyard which the guest wears for the duration of the convention. Guests become voluntary walking advertisements for the sponsoring brand since a full color logo is included on every sketch. Unlike nearly every other giveaway, sponsoring brands get a bang for the buck at several key stages of customer engagement while creating a growing awareness of their brand. This includes following up after the show ends. Companies can post all the digital caricatures drawn by their artist to social media and their website for more engagement opportunities.
For brands looking for a good way to create draw to their trade show booths, engage prospects once there, and leave them with a giveaway unlikely to end up in the trash, live digital caricatures may be something for companies to consider.
For more information about the live digital caricatures offered by Goofy Faces, check out our eSketches™  here. Thanks to Goofy Faces artist, Brad for writing this article! Check out his site at caricaturesbybrad.com
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