Three Ways eSketches™ Benefit Your Trade Show Booth
Three things you want from your Trade Show Booth are traffic, impact and recall. Your booth has to stand out so people find it. Once they get there, you want them to have a great experience. And after they leave, you want them to remember you. A Goofy Faces caricature artist using eSketches™ is the perfect way to do all three!
eSketches™ attract people to your booth
“Hey, what’s going on there? Let’s go check it out!”
eSketches™ are caricatures that are drawn and colored digitally, live, at events, trade shows and parties. Artists use a digital drawing tablet to work their magic in minutes. Each eSketch™ takes shape on a large screen that captures attention and draws attendees to your booth!
eSketches™ keep people engaged while at your booth
At most Trade Show booths, people come by, pick up swag, maybe take a quick look at your product or service, collect a brochure and leave. How long does that take? 30 seconds? 90 seconds if you’re lucky. When people sit for a custom caricature drawing, they are in your booth and in a chair for 5 to 8 minutes. This is a great time for your company representatives to connect with them!
We help you choose just the right artist who will keep your guests engaged and interested in what you have to say. Click here for our complimentary concierge artist selection service.
eSketches™ help people remember you
eSketches™ make branding easy. Each finished image can include your company logo and even show the guest using your product! More importantly, since their booth swag features them, you know they will show it to their friends and colleagues – and maybe even keep it in a frame on their desk. What a conversation piece!
In addition, your company will get a link to all the eSketches™ drawn during the event. Now you can share them with your guests, clients and post them to your web site and social media accounts like Instagram, Facebook and Twitter!
If you want to add a cutting-edge artistic element to your next function or event that will attract guests, keep them engaged and help them remember you, call Goofy Faces!
We Love to Draw in the D!
We’ve had a whirlwind few weeks of drawing in the Motor City this summer so we thought we’d share all of the exciting events we’ve been a part of so far this season.
Bark in the Park
The Detroit Tigers held another Bark in the Park on June 25th at Comerica Park during a Tigers’ home game. Once again, Goofy Faces was hired to draw FREE caricatures of pets with their owners. This event was sponsored by Pet Supplies Plus and it was a howling success!
Hockeytown Draft Party
Goofy Faces had an artist on-site drawing live eSketches™ for a huge party sponsored by Yelp! at the Boathouse on Belle Isle. The “Nauti by Nature” event was a benefit to support the Boathouse renovation fund.
Freedom Boat Club Summer Kick-Off
The Freedom Boat Club is nationwide organization that allows its members access to boats from coast to coast, without boat ownership or maintenance! They held a Summer Kick-Off event at Sindbad’s in Detroit and we were there drawing caricatures for guests. WLLZ’s own Doug Podell broadcast live during the party.
The Detroit Fireworks
Once again, UAW-Ford brought in a couple of Goofy Faces artists to draw & entertain school groups and guests during the Ford Fireworks Festival at the UAW Program Center in downtown Detroit
Detroit Metro Convention & Visitors Bureau
The DMCVB booked 2 Goofy Faces artists to draw caricatures of guests from the Society of Government Meeting Professionals while they attended a party taking place at The Fillmore. Guests from across the country got to experience the best that Detroit and Goofy Faces has to offer.
UAW-Ford Safe Overnight Summer Camp
UAW-Ford hosted a Safe Summer Camp experience at Riverside Marina over the 4th of July weekend with fun and educational outdoor activities. Goofy Faces was hired to provide 2 caricature artists to entertain happy campers with their kids.
Goofy Faces books events nationwide and is proud to provide art & entertainment in our home town of Detroit, MI.
Consider adding event caricature art and/or face painting to create a more memorable experience at your next private party or corporate event. Learn more: https://goofyfaces.com/events/
Hiring an Event Caricature Artist Through Goofy Faces
If you’ve never hired an Event Caricature Artist for a party or event, you may not know exactly how to go about it. Here, we’re answering the typical questions we get from customers who hire our artists for bridal showers, bachelor/bachelorette parties, kid’s birthday parties, corporate events and more.
What kinds of caricature art can I choose from?
At Goofy Faces, we have several offerings for event caricature. For a more traditional approach, consider having a few artists draw black & white or color caricatures on card stock. For something unique, consider Caricature Coasters. They are smaller and quicker black & white drawings on 4” x 4” thick cardboard coasters. Or, go high-tech and hire an eSketch™ artist, who will work on a digital tablet with a large color monitor where guests can watch the work come to life. Full color prints are provided for each guest!
Can I get an event caricature artist in any city in the U.S. through Goofy Faces?
We have artists in most major markets throughout the United States. So if your party is in Miami or Memphis, Detroit or Dallas, we probably have someone nearby. Simply plug in your zip code on our Book an Artist page to find an artist near you.
How many event caricature artists should I hire for my party?
That depends on how many guests you will have at your event and how long it will last. You can count on about 60% of guests wanting to have their caricature drawn. Our artists average between 10 and 15 B&W drawings per hour (one person per drawing), or 5 to 7 color drawings per hour.
Here’s an example for a wedding reception:
To do some quick math, if you have 200 guests, 60% of them are getting drawn and the event lasts for 3 hours.
200 guests x 60% = 120 black and white drawings
120 drawings / 10 drawings per hour = 12 hours
12 hours / 3 hours = 4 artists
In this case, we would recommend you hire 4 artists to ensure there is plenty of time to cover the guests who would like a souvenir drawing from your party.
How do I hire event caricature art?
This part is super easy. Once you’ve found the artist you’d like to work with on our Book an Artist page, you’ll click on their profile listing to see more details about them, and click the “I’m Interested in Booking an Artist” button. Then you’ll be able to fill out a form to check their availability and get the process started.
Of course, you can always call us at 866-886-6640 during our business hours – 9AM to 5PM EST, Monday through Friday, and we’ll answer any questions you have and help you book your event caricature artist.
Strengthen Your Customer Relationships with These Unique Client Appreciation Gift Ideas
According to Forbes Magazine, the use of “relationship-based extras,” aka small gifts that convey appreciation to clients, helps businesses create stronger and more loyal customer relationships. In fact, personalized gifts can increase sales to those customers by 24%! For business-to-business companies, you can leverage this information to increase sales by offering unique client appreciation gifts – like custom caricature art.
Everybody loves getting a caricature done. A top-notch caricature artist (like the ones you’ll find at GoofyFaces.com) exaggerates each person’s unique features in a way that allows everyone to recognize who they are in a whimsical manner. To help you take advantage of the power of caricature art, here are a five unique client appreciation gifts that use it:
Thank You Gifts
When a client gives you a large contract that’s going to make a BIG difference for your business, express your appreciation with a piece of caricature art. Consider providing the artist with photos of the members of the customer’s team, to create an image can be framed and displayed in the client’s office or break room. Close the deal with a gift that will last and make a lasting impression!
When you’re pitching a new piece of business, it’s ALWAYS a good idea to demonstrate your team’s creativity. And if your brand identity works with a whimsical approach, caricature art can be a great way to do that. For example, what if you used caricature art as part of your presentation, perhaps replacing your staff headshots with caricatures? Another option? Have an artist create a custom image of your team for your thank you notes.
Do you have customers that have been with you for an extended period of time – like five, ten or even twenty years? Acknowledging those important anniversaries with custom caricature art can make a memorable statement that you appreciate their loyalty.
Throwing a corporate event to celebrate your business’s milestones can pay off – by increasing customer loyalty and helping you gain the interest of new prospects. Consider hosting it at your place of business, bringing in a stellar caterer, and hiring two or three event caricature artists to create whimsical mementos for your guests to take home. At Goofy Faces, we offer traditional caricature, eSketchesTM, and caricature coasters. And we can print your marketing message and logo in color on the paper, so your guests will think of you every time they see it. That’s great marketing.
Birthdays and Babies
Acknowledge important events in a client’s life – like a milestone birthday or the birth of a baby – with custom caricature art. It’s a personal and personalized gift. Ask the artist to include elements that represent your client’s unique interests to create something that they’ll want to frame for display in their office or at home.
Explore more ways to use event and studio caricature art services to amp up your business at our website at www.goofyfaces.com.
Try These Creative Party Ideas
Have you ever been at a party where an event caricature artist was at work? Odds are, there was a crowd gathered around, excited and happy, watching the artist create a fun & fast sketch of their friend or family member. There are so many creative party ideas that include caricature art! And the fact that your guests walk away with a souvenir? Bonus!
If you’re planning an event and looking for creative party ideas, here are five ways you use caricature art to WOW your guests.
1. The Invitation
Add a touch of whimsy to your invitation by using custom caricature art in your invitations. Capture the personality of your guest of honor by asking the artist to include items related to their hobbies and interests.
By exaggerating someone’s unique features, the artist creates an image that allows us all to poke fun at ourselves, which is why so many people enjoy it. It’s even more fun when your guests can gather around and watch as their friend or family member’s “goofy face” is created. Consider hiring one or more traditional caricature artists to entertain your guests during your party and they’ll get a personalized memento to remember it by, too.
3. eSketches™ (Live Digital Caricatures)
At Goofy Faces, we also offer an update to traditional caricature style – live digital caricatures. We call them eSketches™ and our customers have given us great feedback on this high-tech approach. The artist works on a digital tablet and your guests watch them create the image on a big screen nearby. The images are then printed instantly on photo paper and given to your guests. We also offer a link to download all the finished eSketches™ following the event!
4. Caricature Coasters
We promise, your guests will love caricature coasters! They’re small and quick – it only takes the artist about two minutes to draw the image. Plus, the 4” x 4” heavy cardboard drinking coaster can be customized with graphics and text, so people will always remember where they got their mini piece of art.
5. The Gift
Even if you’re throwing the party, you can still bring the most creative and memorable gift. And how better to celebrate the guest of honor than to have an artist capture them in a piece of custom caricature art that you can have framed for their home or office? Many of our loyal customers come to us repeatedly to have us capture images of the people they love, along with their interests, almamater, hobbies and other personal items. It makes a lasting and memorable gift.
Check out the latest episode of Art Detroit where Shiela Grant sits down with me to discuss everything that is the art of caricature!
Introducing Remote eSketches™ from Goofy Faces! If you have internet, you can now book a live artist anywhere on the planet. Book a Remote eSketch Artist for your trade show booth, corporate function, grand opening or any event where you want the impact of live digital caricatures without the high cost of bringing the artist to you. All you need is a laptop, tablet or smartphone with internet access as well as a color printer and you can enjoy having an artist draw your guests and customers live at your next event. Our artist engages and interacts with your guests just like in person while drawing their digital caricature in as little as 6 minutes. After showing your guest their finished caricature, the artist simply uploads the final art to a Dropbox, instantly so you can access it from your device to view and print at your location! So the next time you want to add a unique form of hi-tech entertainment to your event, why not try our Remote eSketches™? Contact us for a quote!
Perhaps the First Practical Business Application of Live Caricatures
Most people consider caricatures more whimsical than practical. As beloved as the art form is by those who appreciate an exaggerated portrait, it isn’t exactly an integral part of most business plans. Few think a caricature might help land the next big deal, and most business-minded folks consider it a simple amusement that belongs on family trips to the theme park, nowhere near the corporate conference room.
This thinking is rapidly changing, however, as a growing number of businesses are taking advantage of this unique service in a truly practical business application in the corporate world. Live digital caricatures, specifically those performed on-site at trade shows and industry conventions, are becoming increasingly popular as a practical service for generating draw to brand messaging, products, and services displayed in trade show booths and exhibits.
While it may be difficult to see the practical value of this at first glance, it’s difficult to deny once examined. Due to its unique nature, this practical application is also arguably superior to many of the other self-promotional goods and giveaways that corporations and brands routinely spend healthy budgets on when trying to gain attention from prospective customers at B2B events.
According to the 2012 study “The Economic Significance of Meetings to the U.S. Economy” published by PricewaterhousCoopers LLP, there were 273,700 industry conventions and 10,900 trade shows in the United States alone in 2012. The trade show and convention industry is undoubtedly a necessary part of the fabric of B2B commerce in the world, so it’s no wonder that so much money is spent preparing for these events: $280 billion dollars spent in direct spending related to corporate functions in 2012 alone.
B2B is difficult because unlike direct-to-consumer marketing, businesses are harder to advertise to by traditional means. This is why trade shows are so vital. At trade shows, corporations and brands are able to erect temporary storefronts on the trade show floor allowing them to network with their prospects like traditional face-to-face
Common giveaways are mugs, keychains, t-shirts, USB drives, pens and the like. Occasionally, businesses get a little more creative, offering something more exotic like a free back massage. The challenge is finding something that 1) creates real draw to a trade show booth, 2) advertises for the brand, 3) creates a real opportunity for customer engagement (i.e., time), and 4) is personalized enough to create real impact. Live digital caricatures are one of a few services that actually meet all of these criteria.
Over the years, Goofy Faces has had the good fortune to be involved with many great and interesting causes and movements. This Spring was no exception. The Kent County Youth Summit hired 6 artists from Goofy Faces to draw middle school and high school students while they attended the 5th annual Youth Summit which took place at the Devos Place Convention Center in Grand Rapids, MI.
This year’s theme, Be the Hero, is a declaration of the collective power of this generation to take a stand as everyday heroes and to drive positive change in their community, while transforming health and wellness trends and overcoming pop culture messages that suggest that alcohol, tobacco and other drugs are not harmful. To help celebrate this point, the Summit asked Goofy Faces to draw as many heroes as they could in 4 hours during the youth summit on May 6th. To help achieve this goal, Goofy Faces provided 6 artists and 2 predawn templates of super heroes to help speed up the drawing process. The results were hundreds of happy teens who enjoyed posing for their super hero caricatures during the summit!