Tradeshow Booth Planning – 3 Easy Steps
Tradeshow season is just around the corner. There are many benefits to a business having a booth. It is a great way to showcase a company’s credibility, talents, and expand its reach. When planning for the show, it’s important to keep the following statistics in mind:
- 46% of attendees are executives or upper management
- 82% of attendees have buying power
- Attendees will tell more than six people about their experience
- The #1 goal for attending is to find new products
Keeping all of that in mind, how does a business create a standout booth to engage the best of the best? Don’t worry! Goofy Faces is here to help you make a plan!
Step One: The early planning process
Most planning for tradeshows begins six to nine months before. Make sure to take time to determine what your budget, goals, and objectives are. Then do the research to find the right tradeshow for your company to attend. Click here to begin your search.
Step Two: The design process
Once you’ve chosen the right tradeshow to attend for your business, there is a lot to consider.
Determine booth design. Make sure to consider everything from the guest’s perspective: lighting, open space, color palette, seating and meeting options, etc.
Choosing the right size booth. The average booth size is 10×10. But this might not work for the design and layout you’re planning. Take the time to map everything out and remember attendees will take up roughly 50% of the booth’s footprint.
Step Three: Creating the experience
Remember you’re creating an experience for your attendees from the moment they step foot in your booth. But how exactly does a business do this?
Build the hype before you go. Let your colleagues, customers, and suppliers know where you’re headed. Maybe even give them a sneak peek of what they might see. This can be done via a newsletter, social media, company blog, email, etc.
Determine team roles. Before you leave for the tradeshow, make sure everyone on the team is on the same page about goals and objectives. Assign everyone a specific role and make sure they stick to it for the duration of the event. Role examples are crowd gatherers, hosts, presenters, technical staff, and sales staff.
Find the right promotional items. They will help your company stand out and make your logo more recognizable. Need help choosing the right item? Click here to see what’s trending.
Determine entertainment for your booth. This is where Goofy Faces comes in! Having our artists in your tradeshow booth will attract more traffic and keep people hanging around to watch (aka enough time for your team to spark up a conversation about your company and its products). The Goofy Faces method is as simple as ABC:
- Attendees line up to get FREE caricatures.
- Branded caricatures continue to sell even after the tradeshow ends.
- Completed on customized paper to reflect your company or products.
Goofy Faces has over 500 artists located throughout the United States. And finding an artist is easy to do with our online directory. Click here. If you have any questions, contact us here. Also, we understand some tradeshows are virtual now. Goofy Faces offers virtual caricature services too. Visit goofyfaces.com/zoom-party-caricatures/ to learn more.
As you begin planning for your upcoming tradeshow, don’t let the details bog you down too much. This is a very exciting time and a creative way to generate NEW business for your company. Lastly, remember this about tradeshow attendees:
- 52% are more likely to enter a booth if they’re offering some kind of giveaway or freebie.
- 64% are not current customers of any businesses at a trade show
- 92% are there to learn about new and exciting products and services
Check out what our past clients are saying about Goofy Faces:
“Mike and Peter had their own style of drawing. Both were very professional and extremely friendly.” -Barbara L.
“All my guests kept saying was ‘what a great idea!’ It was a big hit! I will definitely consider Goofy Faces for future events.” -Carol L.
“This was a great event; the artists were perfect and helped interact with the attendees. Would for sure book again!” -Michelle F.
“We were absolutely in love with our artist. She was fast, friendly, and efficient. We received many requests to bring her to our future events and the fee was extremely reasonable. I would book from Goofy Faces again in a heartbeat!” – J.D. L.
“Our artists arrived early, began early, and even stayed late to make sure everyone who wanted a picture was able to get one. Thanks!” – Elisha R.
Goofy Faces Party Planning Guide
The new year is just weeks away! Whether you’re planning an event in January or September, Goofy Faces is here to help give you some event-planning tips and tricks!
Step 1: Determine the type of event you’re hosting
There are so many different ideas to choose from. Here are just a few:
- Birthday party
- Weddings
- Tradeshows
- Retirement
- Valentine’s Day
- St. Patrick’s Day
- Employee Appreciation
- Mother’s Day
- Father’s Day
- Senior All-Night Parties
- Graduation Parties
- Corporate picnics
- Family Reunions
- Welcome Week
- Festival
- Halloween
- Holiday Party
Still, looking for inspiration? Click here for what is trending!
Step 2: Set a budget
Take your time determining how much your event or party is going to cost. A few things to consider:
- Venue
- Food
- Drinks
- Staff
- Invitations
- Entertainment
- Permits (only if the location needs them)
- Clean up costs
Step 3: Determine the date
Choosing a date for your party might seem like a very daunting task especially since there are 365 days to choose from. But it’s actually much easier than you might think! Here are a few things to consider when deciding what date to host:
- Know your guest list
- Skip popular vacation times
- Consider the holidays (don’t forget bank holidays)
- Think about potential weather and climate changes
- Talk with your vendors and venues about availability
Step 4: Pick a location
It is never too early to begin searching for your event venue. Always consider the following:
- Location
- Parking
- Capacity
- Venue Layout
- Venues services and amenities
If you are concerned it’s too late to find a venue, don’t be. Venues always have last minute openings, changes, or cancellations.
Step 5: Create a guest list
Remember to always keep a few things in mind like budget and venue capacities. But for an event like a wedding, a good rule of thumb is to invite immediate family members (parents, grandparents, siblings, uncles, aunts, and cousins), close friends, and significant others.
Step 6: Choose a theme
If your event allows for it, pick a theme. Click here for 65 ideas!
Step 7: Send invites to guests
It is best to send party invitations three weeks before parties like birthdays and general celebrations. But it is recommended to send invitations six to eight weeks for large events and weddings.
Step 8: Shop for decor
There is no better place to look for party decor inspiration than here! But when it comes time to shop, make sure to remember to stick to your predetermined budget. Do not forget to shop around for items that are on sale.
Step 9: Determine the food and drink menu
Pro tip: An adult will consume roughly one pound of food total and children will consume about a 1/2 pound. The more options you have the less you need of each. Don’t forget guests always eat and drink more in the evening than during the day.
If you’re struggling to determine the type of food and drinks to serve, check out Pinterest! They always have the best ideas.
Step 10: Secure entertainment
This is when you contact Goofy Faces! Every amazing event or party has stellar entertainment that keeps the fun going. Our artists are ready to bring fun for guests of all ages. Goofy Faces has artists located throughout the United States and can be booked easily on our website. Not sure of the costs? Don’t worry, we added a super easy-to-use event pricing calculator on our website. Try it Here!
Do you still need some convincing? No problem! Here is what some of our amazing Goofy Faces clients have said about our talented artists!
“All my guest kept saying was “what a great idea! ” It was a big hit! I will definitely consider Goofy Faces for future events.” – Carol L.
“Loved having the three artists at our draft night party. They did a wonderful job and it was a hit for our fans.” – Grace G.
“Our employees really enjoyed having this activity as part of their picnic. It was an absolute hit!” – Marcia S.
“Just wanted to let you know how pleased we were with the services of your company. My son’s 13th birthday party was truly awesome, and everyone (adults included) loved your artist’s drawings. He was great. We will definitely use your services again. It was fantastic!!” – Lorraine F.
“I hired Robert Bauer for my wedding and he did an excellent job. It was very unique and the guests loved it. Would definitely recommend” – James B.
For more information about Goofy Faces services visit goofyfaces.com today. Or contact our team by emailing info@goofyfaces.com. We look forward to working with you!
Goofy Faces caricature artists add fun and flair to your corporate event – even at a distance!
How do you get people excited about attending your virtual corporate event or online user convention when the last thing they want to do is sit in front of a computer all day…again? Hire Goofy Faces to draw live, digital caricatures we call eSketches™! Companies have been using caricatures to build their brand for years, why stop now?
Success – Branding with Digital Caricatures
Hire a Goofy Faces artist to draw themed caricatures two days BEFORE you go live to get attendees excited about your event! (more…)
Over the past few years, Goofy Faces caricature artists have become an integral part of many company business plans. Yes, business plans!
No longer just the purview of zoos, amusement parks and family vacations (but we do those well!), caricature art is a truly unique service that can help a business stand out at a trade show or industry convention. Live digital caricatures, like eSketches™, for example, are increasingly popular for brands to incorporate into their trade show booths because they attract so much attention! (more…)
4 tips to help you get the right artist for your entertainment.
If you’re planning a party, or you’ve been asked to help with the entertainment for an event, and you want something people will remember, hire a caricature artist or face painter. Your guests will definitely be entertained, and they get to take home treasured memories in the form of a unique piece of art of or on their face!
Here are some tips to help you make the best choice. (more…)
Caricature artists are a great form of entertainment at a wedding, anniversary, family reunion or birthday party. But caricature art isn’t just for social parties. There’s real ROI (Return on Investment) for having a caricature artist or face painter at your corporate events too.
Here are five great examples of when to hire a Goofy Faces caricature artist or face painter for your company’s next event. (more…)
What do you think about when someone says “coaster?” The ever-present drink coaster as we know them today has been around nearly 140 years!
A Brief History
In 1880 Friedrich Horn, a German printing company, designed the first cardboard beer mats, as they are sometimes called. Shortly after, the Robert Sputh Company of Dresden started making them out of wood pulp.
Today you can find drink coasters protecting tables and bars from condensation in nearly every bar, restaurant and home. They come in many materials, including wood, cardboard, bamboo, cork, marble, sandstone, slate and unglazed ceramics. The best drink coasters are porous and absorb condensation from the glass.
But the very best coasters are by Goofy Faces Caricature Artists!
How did It Start?
Three Exciting Ways eSketches™ Benefit Your Trade Show Booth
Three things you want from your Trade Show Booth are traffic, impact and recall. Your booth has to stand out so people find it. Once they get there, you want them to have a great experience. And after they leave, you want them to remember you. A Goofy Faces caricature artist using eSketches™ is the perfect way to do all three!
Hire a Goofy Faces eSketches™ caricature artist to draw and keep traffic at your trade show booth.
eSketches™ attract people to your booth
“Hey, what’s going on there? Let’s go check it out!” (more…)
Strengthen Your Customer Relationships with These Unique Client Appreciation Gift Ideas
According to Forbes Magazine, the use of “relationship-based extras,” aka small gifts that convey appreciation to clients, helps businesses create stronger and more loyal customer relationships. In fact, personalized gifts can increase sales to those customers by 24%! For business-to-business companies, you can leverage this information to increase sales by offering unique client appreciation gifts – like custom caricature art.
Everybody loves getting a caricature done. A top-notch caricature artist (like the ones you’ll find at GoofyFaces.com) exaggerates each person’s unique features in a way that allows everyone to recognize who they are in a whimsical manner. To help you take advantage of the power of caricature art, here are a five unique client appreciation gifts that use it:
Thank You Gifts
When a client gives you a large contract that’s going to make a BIG difference for your business, express your appreciation with a piece of caricature art. Consider providing the artist with photos of the members of the customer’s team, to create an image can be framed and displayed in the client’s office or break room. Close the deal with a gift that will last and make a lasting impression!
Business Pitches
When you’re pitching a new piece of business, it’s ALWAYS a good idea to demonstrate your team’s creativity. And if your brand identity works with a whimsical approach, caricature art can be a great way to do that. For example, what if you used caricature art as part of your presentation, perhaps replacing your staff headshots with caricatures? Another option? Have an artist create a custom image of your team for your thank you notes.
Relationship Anniversaries
Do you have customers that have been with you for an extended period of time – like five, ten or even twenty years? Acknowledging those important anniversaries with custom caricature art can make a memorable statement that you appreciate their loyalty.
Special Occasions
Throwing a corporate event to celebrate your business’s milestones can pay off – by increasing customer loyalty and helping you gain the interest of new prospects. Consider hosting it at your place of business, bringing in a stellar caterer, and hiring two or three event caricature artists to create whimsical mementos for your guests to take home. At Goofy Faces, we offer traditional caricature, eSketchesTM, and caricature coasters. And we can print your marketing message and logo in color on the paper, so your guests will think of you every time they see it. That’s great marketing.
Birthdays and Babies
Acknowledge important events in a client’s life – like a milestone birthday or the birth of a baby – with custom caricature art. It’s a personal and personalized gift. Ask the artist to include elements that represent your client’s unique interests to create something that they’ll want to frame for display in their office or at home.
Explore more ways to use event and studio caricature art services to amp up your business at our website at www.goofyfaces.com.
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